The Oura Ring has taken the wearable tech world by storm. Known for its sleek design, comfort, and ability to track key health metrics, it’s become one of the most popular wellness trackers on the market. If you’re considering purchasing an Oura Ring, one of the most common questions you likely have is, “How much is the Oura Ring?“
In this post, we’ll answer that question in detail, covering the Oura Ring’s pricing, the different models available, and what you get for your money. We’ll also break down the costs of subscriptions, accessories, and other factors that could influence the overall investment. By the end of this guide, you’ll have a clear understanding of whether the Oura Ring is worth the price.

What Is the Oura Ring?
Before diving into the cost, let’s first take a look at what the Oura Ring is and why it has become so popular. The Oura Ring is a smart wearable device that focuses primarily on improving health and wellness. Unlike other fitness trackers, the Oura Ring is worn on your finger, making it a discreet and comfortable option for tracking important health metrics.
The Oura Ring monitors a variety of parameters, including:
- Sleep quality: Tracks sleep stages like deep sleep, REM, and light sleep.
- Activity: Monitors your daily steps, calorie expenditure, and movement.
- Heart rate: Continuously measures your heart rate and heart rate variability (HRV).
- Temperature: Detects fluctuations in body temperature.
Its ability to track sleep, activity, and recovery metrics through advanced sensors has made it a highly sought-after tool for anyone looking to improve their overall well-being. The Oura Ring works seamlessly with the Oura App, which provides detailed insights and recommendations based on the data collected.

How Much Is the Oura Ring? Pricing Breakdown
Now, let’s get to the most important part—how much does the Oura Ring cost?
As of 2024, the Oura Ring is available in different models, finishes, and pricing tiers. The base price depends on the model you choose, the materials used, and the specific features you need. Let’s break it down:
Oura Ring Generation 3 Pricing
The Oura Ring Generation 3 is the latest model available. It has several features that make it stand out, including enhanced sleep tracking, activity tracking, heart rate variability measurements, and temperature sensing. The Oura Ring Gen 3 is available in the following finishes and pricing options:
- Oura Ring Generation 3 (Standard Edition):
- Price: $299
- Available Finishes: Silver, Stealth (black), Gold.
- Oura Ring Generation 3 (Premium Edition):
- Price: $399
- Available Finishes: Black, Stealth, Gold, Platinum.
Oura Ring Membership Subscription (Optional)
While the Oura Ring itself has a one-time purchase cost, there is also an optional membership subscription for users who want access to advanced health insights and long-term data analysis. The Oura membership offers features such as detailed readiness scores, advanced sleep data, and long-term health tracking.
- Oura Membership Subscription:
- Cost: $5.99 per month
- You get the first 6 months free with the purchase of your Oura Ring, after which a monthly subscription fee applies.
This membership is particularly useful for users who want to fully optimize their health and receive in-depth reports on their sleep, activity, and recovery scores.
Oura Ring Financing Options
For those who prefer not to pay the full price upfront, Oura offers financing options. Through its official website, you can opt for monthly payment plans, which allow you to break down the cost of the ring over several months.
- Financing Cost: Typically around $30-$50 per month depending on the model you choose.
- This makes it more affordable for those who want to invest in their health without a large upfront payment.
Oura Ring Accessories and Additional Costs
While the Oura Ring itself is the main product, there are also some accessories you might want to consider. These can add to the overall cost of owning the Oura Ring:
Oura Ring Charging Dock
The Oura Ring comes with a charging dock, but if you want additional charging docks for convenience, you can purchase one separately.
- Price: $29
The charging dock is a small but essential accessory that makes it easy to keep your Oura Ring charged and ready for use.
Oura Ring Wearable Case
To protect your Oura Ring from damage, you can buy a wearable case to store it safely when not in use. This case helps prevent scratches and keeps the ring in top condition.
- Price: $19 – $29
Oura Ring Size Kit
Finding the right size for your Oura Ring is crucial for comfort and accurate tracking. If you’re unsure of your ring size, you can purchase a size kit that allows you to try on different sizes before making the final purchase.
- Price: $5 (the cost of the size kit is deducted from your purchase if you order the ring afterward)
Is the Oura Ring Worth the Price?
So, is the Oura Ring worth its price tag? The answer depends on your individual needs and what you’re looking for in a wearable health tracker. Here are a few reasons why many users find the Oura Ring to be a valuable investment:
1. Advanced Health and Wellness Tracking
The Oura Ring offers comprehensive tracking of your sleep, activity, heart rate, and body temperature, which provides more detailed insights than many other fitness trackers on the market. This makes it ideal for individuals who are serious about improving their overall health and wellness.
2. Sleek and Comfortable Design
Unlike bulky fitness trackers or smartwatches, the Oura Ring is a sleek, stylish, and discreet alternative. It is comfortable to wear and doesn’t interfere with daily activities or sleep. Its elegant design also makes it more wearable for both casual and formal occasions.
3. Long Battery Life
The Oura Ring has an impressive battery life of up to 7 days, which means you won’t need to charge it frequently. This is a significant advantage over other wearable devices, which may need daily charging.
4. User-Friendly App and Data Insights
The Oura App provides detailed, easy-to-understand insights based on the data collected by the ring. It uses this data to offer personalized recommendations on improving sleep, activity levels, and overall recovery. These actionable insights can be invaluable for those serious about optimizing their health.
5. Premium Features with Subscription
The optional Oura membership unlocks additional features that further enhance the experience. With the subscription, you’ll get more in-depth data analysis, long-term tracking, and even more personalized recommendations.
How Much Is the Oura Ring Compared to Other Wearables?
When you compare the Oura Ring to other wearable devices, its pricing falls somewhere in the mid-to-high range. For example:
- Apple Watch: Prices start at around $399 but can go much higher with premium models. The Apple Watch offers similar features (activity tracking, heart rate monitoring) but lacks the depth of sleep analysis and the minimalist design of the Oura Ring.
- Fitbit Charge: Starts at $99, but its sleep tracking and heart rate monitoring are less advanced compared to the Oura Ring.
- Whoop Strap: The Whoop Strap costs around $30/month but requires a subscription, whereas the Oura Ring has a one-time purchase fee and optional subscription for premium features.